Blue Greenie is a NYC based Upcycle brand. It was launched in 2022 by Julie Kinkle with the name Cashmere Pop due to the almost exclusive use of cashmere.

In 2023, Julie launched a non-profit marketplace called Blue Greenie in order to inspire as many people as possible to upcycle. In the Summer of 2023 her Cashmere Pop brand was renamed Blue Greenie.

Under both names the brand was the top selling designer at Art to Ware in Times Square for almost three years.

Today she is pleased to be co-founder of Upcyclers.com - a social media marketplace for upcyled fashion.